Web Interface Design

If you want a pretty design, there are a million web design firms that can do that. We can design an aesthetic website, but we focus on results and usability, and that is our specialty.

When your web designer made your website, their design decisions were based on your instructions and their own personal taste. We develop logical websites around scientific studies of human computer interactions. They still look clean and professional, but the on-page factors are optimal for user interaction and usability.

Winding Wheel offers website interface consulting services for companies that have an in-house web designer. We team with your webmaster, and consult on usability topics.

99% of company websites are not converting at their full potential. There are either usability issues, or the procedures to bring in contact information, or sales leads, is failing. We have improved conversion by 250%, which will bring you more fruitful leads from your website traffic. Here is a look at our standard process:

1) Eliminate Barriers to Website Usability – There are many factors that can have a unfavorable effect on your website’s visitors (layout, navigation, structure, image placement, color, content, etc.). These issues can turn away your would-be customers, it only takes 3/10th of a second for a person to form an opinion of a websites usefulness.

2) Mental Modeling – What is the most probable path your visitors will follow? If you do not know this, then it is likely that they will either leave your website quick, or they will navigate around it but never contact you. We use mental modeling to show you where visitors are likely to travel while on your website.

3) Test and Measure – With expert knowledge on Google Analytics, we can prepare your account and keep you updated on important user statistics (number of visits, page views, time on site, bounce rate). You will be amazed by how enlightening and helpful Google Analytics can be.